Unlisted videos can be a great way for giant brands like Nike to test out their viral endeavors before they officially launch them to the public. ‘Write The Future’ was able to spread via Twitter, Facebook and a multitude of blog posts before it even showed up in a YouTube search for Nike, FIFA, World Cup or other popular search terms. It will be interesting to see if they take the same approach to their viral campaigns in the future.
It doesn’t hurt that Nike is a huge international brand—of course word started to spread when people heard that there was a “leaked” unlisted Nike video on YouTube. However, if the content of that video had not been truly amazing there is no way it would have gotten the coverage that it did. The ‘Write The Future’ campaign is a great example of how a campaign will spread via world of mouth if it truly is remarkable. Do you think Nike and other brands will use unlisted videos to gauge their viral campaigns in the future?
Another good reminder that focusing on top quality is the key to generating some good user love. Steve Jobs knows that very well of course.
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