"It’s as if the site is reading my mind—the pinnacle of a good user experience"

It’s as if the site is reading my mind—the pinnacle of a good user experience.

I’ve stayed at all three of these hotels and the room, food, customer service and amenities were all impeccable. I was already planning to go back to the Opposite House in May, but thanks to Jetsetter I got a great rate. As for The Somona Mission Inn and the Royal Palms, I had stayed at both in the last few years as part of speaking gigs where my rate was included in my fee. I never thought go back, even though I enjoyed the experience because the rates were out of my normal writer-salary price range. But the Sonoma Mission Inn for less than $200 a night is suddenly a do-able weekend getaway. What’s more: Because Jetsetter has picked three of the best hotels out of the 40 or so I’ve stayed at in the past few years, I just trust its recommendation on nearly any property they show me in a way that I don’t on any other site. Like a friend, I feel like we have the same taste.

via techcrunch.com

Very interesting analysis from @sarahlacy