via mashable.com
It's about time! Marketers have finally understood that plain old page views isn't a great indicator of success in the social media world. "Time on site" (a basic but decent proxy for engagement) is becoming the number one metric they care about.
I remember our team having to educate people about this back in the early days of the new Yahoo! Mail...which was in 2006. Well, it only took 4 years :-)
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